Set building / Events
Westfield mall Pride campaign mirror wall
Big rainbow colored mirror wall for the Pride campaign in Westfield mall of The Netherlands.
2024
Project
Client
Date
Mirror wall
2024
Partners
Services
Carpentry
Installation
Signage
Project info
Pride Days in Westfield Mall of the Netherlands! We created a real piece of art for their “I See You, I Love You” storytelling campaign. The rainbow-colored mirror walls send the message that you need to love yourself when you look in the mirror if you want to be able to love others. That’s what the campaign is all about: a strong and empowering message celebrating self-love and acceptance.
In collaboration with Iconic Studios Amsterdam, we placed a big and unique mirror wall in the colors of Pride. It was produced in our workshop in Amsterdam-Noord. Ensuring high quality and attention to detail, and installed on-site at Westfield Mall by our installation team. At the back of the wall, you’ll find beautiful photos by Anne van Zantwijk, commissioned by Tess van Zwol. These photos add a personal and touching element to the installation, enhancing the overall impact of the campaign.
The wall is easy to assemble and eventually store, thanks to smart connections.
Project info
Pride Days in Westfield Mall of the Netherlands! We created a real piece of art for their “I See You, I Love You” storytelling campaign. The rainbow-colored mirror walls send the message that you need to love yourself when you look in the mirror if you want to be able to love others. That’s what the campaign is all about: a strong and empowering message celebrating self-love and acceptance.
In collaboration with Iconic Studios Amsterdam, we placed a big and unique mirror wall in the colors of Pride. It was produced in our workshop in Amsterdam-Noord. Ensuring high quality and attention to detail, and installed on-site at Westfield Mall by our installation team. At the back of the wall, you’ll find beautiful photos by Anne van Zantwijk, commissioned by Tess van Zwol. These photos add a personal and touching element to the installation, enhancing the overall impact of the campaign.
The wall is easy to assemble and eventually store, thanks to smart connections.
