Set building / Advertising
The Famous Grouse whisky barrel mancave brand activation
For whisky label The Famous Grouse we built world's first whisky barrel mancave, the 'Famous Grouse House'.
Project
Client
Date
Whisky barrel mancave brand activation
2020
Partners
Services
Carpentry
Decoration
Installation
Steelwork
Project info
In this Famous Grouse brand activation campaign, the whisky brand brings the Highlands to the Lowlands. This big whisky barrel is the ultimate mancave to sit back, relax, and enjoy a glass of whisky. Introducing: The Famous Grouse House. This is a tiny house made from whisky barrel wood and filled with hidden gadgets. The campaign, which offered a chance to win one of eight nights in the whisky barrel, launched on Father’s Day in 2020.
During one of the eight completely arranged overnight stays, the winners felt like they were in Scotland. The winners could discover the hidden treasures in The Famous Grouse House. Turn the deer antlers, and the whisky bar opens. The right book in the bookcase gives access to a game of darts. And turning the stuffed Famous Grouse bird reveals a secretly placed whisky bottle.
Check out the full video for the stunning end result of this exciting project.
2020
Project info
In this Famous Grouse brand activation campaign, the whisky brand brings the Highlands to the Lowlands. This big whisky barrel is the ultimate mancave to sit back, relax, and enjoy a glass of whisky. Introducing: The Famous Grouse House. This is a tiny house made from whisky barrel wood and filled with hidden gadgets. The campaign, which offered a chance to win one of eight nights in the whisky barrel, launched on Father’s Day in 2020.
During one of the eight completely arranged overnight stays, the winners felt like they were in Scotland. The winners could discover the hidden treasures in The Famous Grouse House. Turn the deer antlers, and the whisky bar opens. The right book in the bookcase gives access to a game of darts. And turning the stuffed Famous Grouse bird reveals a secretly placed whisky bottle.
Check out the full video for the stunning end result of this exciting project.
