Set building / Activations
Johnnie Walker x Squid Game container
Interactive Squid Game container created and placed in the mall of Berlin.
Project
Client
Date
Squid Game activation
2024
Partners
Services
Carpentry
Decoration
Electronics
Steelwork
Project info
To celebrate this unique collaboration, we designed and built a tailor-made Squid Game experience in the vibrant Mall of Berlin. Bringing the iconic series to life in a captivating and immersive way.
The highlight of the experience was an interactive Squid Game-inspired challenge: the infamous ‘Cookie Challenge,’ played on top of the custom pink container. Contestants who failed the challenge dramatically dropped through a hatch, adding a thrilling twist to the experience. The game was overseen by the Pink Soldiers, ensuring the perfect Squid Game atmosphere.
Beneath the container, we created a Johnnie Walker bar, seamlessly merging the brand’s premium look and feel with the Squid Game theme. Visitors could relax and savor Johnnie Walker’s finest offerings in a dynamic setting, reflecting on their gaming adventure above.
2024
Project info
To celebrate this unique collaboration, we designed and built a tailor-made Squid Game experience in the vibrant Mall of Berlin. Bringing the iconic series to life in a captivating and immersive way.
The highlight of the experience was an interactive Squid Game-inspired challenge: the infamous ‘Cookie Challenge,’ played on top of the custom pink container. Contestants who failed the challenge dramatically dropped through a hatch, adding a thrilling twist to the experience. The game was overseen by the Pink Soldiers, ensuring the perfect Squid Game atmosphere.
Beneath the container, we created a Johnnie Walker bar, seamlessly merging the brand’s premium look and feel with the Squid Game theme. Visitors could relax and savor Johnnie Walker’s finest offerings in a dynamic setting, reflecting on their gaming adventure above.
