Retail experiences / Brand activations
Nike Jordan brand experience
Experience for a 2-day inhouse Jordan event in Hilversum. In collaboration with Hatter Agency.
Project
Client
Date
Brand experience / event
2025
Partners
Services
Project info
40 Years of Unbannable Greatness
For the 40th anniversary of the Air Jordan 1, we had the privilege of bringing Hatter Agency’s design to life with a bold and immersive build. The centrepiece of this event was a massive 3D redacted structure. Inspired by the original Banned campaign. Parts of the installation were “broken open,” revealing interactive spaces that told the story of MJ’s impact.
Inside, visitors explored MJ’s archives, competed for early access to new releases and recharged with Jumpman Quenchers and Banned cinnamon rolls. The event wrapped up with a 1-on-1 game on the Our Turn court. Completed with a lot of big branded signage.
We’re grateful for the trust Hatter placed in us to bring this major project to life. We look forward to many more projects together in the future!
2025
Project info
40 Years of Unbannable Greatness
For the 40th anniversary of the Air Jordan 1, we had the privilege of bringing Hatter Agency’s design to life with a bold and immersive build. The centrepiece of this event was a massive 3D redacted structure. Inspired by the original Banned campaign. Parts of the installation were “broken open,” revealing interactive spaces that told the story of MJ’s impact.
Inside, visitors explored MJ’s archives, competed for early access to new releases and recharged with Jumpman Quenchers and Banned cinnamon rolls. The event wrapped up with a 1-on-1 game on the Our Turn court. Completed with a lot of big branded signage.
We’re grateful for the trust Hatter placed in us to bring this major project to life. We look forward to many more projects together in the future!
