Retail experiences / Pop-ups
Mickey & Friends Experience Hub
We created the Mickey & Friends Experience Hub at Batavia Stad, Lelystad.
Project
Client
Date
Experience Hub
2024
Partners
Services
Cardboard work
Carpentry
Installation
Signage
Upholster
Project info
For Mickey & Friends fans of all ages, we built the Mickey & Friends Experience Hub at Batavia Stad Fashion Outlet in Lelystad. The design was made in collaboration with Eduardo Bertone from Bertone Studio.
This unique experience room contains some magical elements, just like you’re used to from Mickey & Friends.
- A large Batavia Stad like city, completely in Mickey & Friends style. This area, totally made from cardboard material, features all the well-known popular characters. This part of the experience is called the “Selfie zone.”
- We built a big, bright patch station. In this area you can customize your purchased items with an exclusive Mickey & Friends patch. The Patch station is enriched with furry details and a happy pink color.
- We created a TV lab with multiple old-school tv’s. In this room, visitors can admire the world-famous content from Mickey & Friends and take a break from the crowded shopping streets of Batavia Stad.
- And last but not least, we provided all signage inside the experience, including the flooring, walls, and ceiling decoration.
2024
Project info
For Mickey & Friends fans of all ages, we built the Mickey & Friends Experience Hub at Batavia Stad Fashion Outlet in Lelystad. The design was made in collaboration with Eduardo Bertone from Bertone Studio.
This unique experience room contains some magical elements, just like you’re used to from Mickey & Friends.
- A large Batavia Stad like city, completely in Mickey & Friends style. This area, totally made from cardboard material, features all the well-known popular characters. This part of the experience is called the “Selfie zone.”
- We built a big, bright patch station. In this area you can customize your purchased items with an exclusive Mickey & Friends patch. The Patch station is enriched with furry details and a happy pink color.
- We created a TV lab with multiple old-school tv’s. In this room, visitors can admire the world-famous content from Mickey & Friends and take a break from the crowded shopping streets of Batavia Stad.
- And last but not least, we provided all signage inside the experience, including the flooring, walls, and ceiling decoration.
