Johnnie Walker x Squid Game container

To celebrate this unique collaboration, we designed and built a tailor-made Squid Game experience in the vibrant Mall of Berlin. Bringing the iconic series to life in a captivating and immersive way.

The highlight of the experience was an interactive Squid Game-inspired challenge: the infamous ‘Cookie Challenge,’ played on top of the custom pink container. Contestants who failed the challenge dramatically dropped through a hatch, adding a thrilling twist to the experience. The game was overseen by the Pink Soldiers, ensuring the perfect Squid Game atmosphere.

Beneath the container, we created a Johnnie Walker bar, seamlessly merging the brand’s premium look and feel with the Squid Game theme. Visitors could relax and savor Johnnie Walker’s finest offerings in a dynamic setting, reflecting on their gaming adventure above.

Oatly x Malibu pop-up beach hut

To introduce the Pina Oatlada, we set up an Oatly x Malibu pop-up stand at the Hoxton Hotel in Amsterdam. After making its debut at select festivals, the pop-up has now arrived in the heart of Amsterdam.

For this Oatly Soft Serve Malibu pop-up, we designed and installed a custom-built shelving unit, added an awning in Malibu colors, decked out the installation with Oatly branding, and created eye-catching signs and sidewalk boards to draw in visitors. The result is a cheerful beach hut that really stands out in the stylish Hoxton Hotel.

Westfield mall Pride installation

Pride Days in Westfield Mall of the Netherlands! We created a real piece of art for their “I See You, I Love You” storytelling campaign. The rainbow-colored mirror walls send the message that you need to love yourself when you look in the mirror if you want to be able to love others. That’s what the campaign is all about: a strong and empowering message celebrating self-love and acceptance.

In collaboration with Iconic Studios Amsterdam, we placed a big and unique mirror wall in the colors of Pride. It was produced in our workshop in Amsterdam-Noord, ensuring high quality and attention to detail, and installed on-site at Westfield Mall by our dedicated installation team. At the back of the wall, you’ll find beautiful photos by Anne van Zantwijk, commissioned by Tess van Zwol. These photos add a personal and touching element to the installation, enhancing the overall impact of the campaign.

Heineken Champions League event decor

In collaboration with our friends at YourStudio and the Heineken Experience in Amsterdam, we brought this exciting Champions League activation to life, building two sets at two different locations simultaneously. This allowed us to create a dynamic and immersive experience for attendees.

The main characters in this event were the Champions League trophy and none other than football legend Roberto Carlos, who brought an air of authenticity and excitement to the event.

With our crafted decor pieces, we have highlighted Roberto Carlos’s subtle kicking technique, both with and without lighting enhancements. These elements showcased Roberto’s unique and well-known freekick technique.

Gisou shell

Gisou is born out of passion for honey bees and haircare. This famous beauty brand was founded in The Netherlands, where their products are also manufactured.

For their latest summer campaign, we crafted a unique life-size shell. This stunning piece draws inspiration from Sandro Botticelli’s iconic painting “The Birth of Venus” and the timeless allure of the Greek goddess of love and beauty. The result is a blend of art and nature, embodying the essence of the brand.

Lois jeans commercial set

Lois Jeans celebrates its 60th anniversary. And in honour of this, they wanted to create a special campaign video inspired by the brand’s iconic times. The special campaign video takes you through the brand’s heydays.

For this anniversary campaign, we created the Lois Jeans set. This setup included, among other things, a large platform with a wall and large walls with arches. Commissioned by IOIA agency.

The Witcher training course Comic Con

For the Netflix stand of the new Witcher series, we built a Witcher training course with various moving elements. Visitors who completed the course were rewarded with a unique Witcher medal.

The course was first created and tested in our own workshop in Amsterdam-Noord and later installed on-site at Heroes Comic Con in Amsterdam. This obstacle course consisted of different moving objects that could obstruct contestants from reaching the end.

The Famous Grouse whisky barrel

In this Famous Grouse brand activation campaign, the whisky brand brings the Highlands to the Lowlands. This big whisky barrel is the ultimate mancave to sit back, relax, and enjoy a glass of whisky. Introducing: The Famous Grouse House. This is a tiny house made from whisky barrel wood and filled with hidden gadgets. The campaign, which offered a chance to win one of eight nights in the whisky barrel, launched on Father’s Day in 2020.

During one of the eight completely arranged overnight stays, the winners felt like they were in Scotland. The winners could discover the hidden treasures in The Famous Grouse House. Turn the deer antlers, and the whisky bar opens. The right book in the bookcase gives access to a game of darts. And turning the stuffed Famous Grouse bird reveals a secretly placed whisky bottle.

Panduloria TV series set

For the Amazon Prime TV series ‘Panduloria,’ we built the entire set. First in our workshop, installed it on-site, and completed the finishing touches with our professional decorators.

Commissioned by Jelier & Schaaf. Be sure to check out the behind the scenes footage below and the video for the complete end result.

Mytheresa spring summer commercial set

For e-commerce company Mytheresa, we created the set for their stunning spring summer 2022 campaign.

Commissioned by Jelier & Schaaf. Make sure to check out the commercial for the end result.

Production design: Ralf van Lanen

Video: Kamiel Doens