Tommy Hilfiger spring 2025 campaign
Tommy Hilfiger blow up letters and enlightened curved walls and platforms, for the spring campaign store windows.
We applied a special finish to the curved walls, giving them a robust appearance. Combined with the stylish podiums, this creates a striking effect. The bold red fabric-covered Tommy letters provide a strong contrast, making them stand out even more. They may look like oversized red balloons, but they are actually crafted from cardboard and stretch fabric, combining lightweight design with a bold visual impact.
All elements were produced in our workshop, and installed in multiple Tommy stores. Ready for springtime!
Nike Jordan AJ1 brand experience
40 Years of Unbannable Greatness
For the 40th anniversary of the Air Jordan 1, we had the privilege of bringing Hatter Agency’s design to life with a bold and immersive build. The centrepiece of this event was a massive 3D redacted structure. Inspired by the original Banned campaign. Parts of the installation were “broken open,” revealing interactive spaces that told the story of MJ’s impact.
Inside, visitors explored MJ’s archives, competed for early access to new releases and recharged with Jumpman Quenchers and Banned cinnamon rolls. The event wrapped up with a 1-on-1 game on the Our Turn court. Completed with a lot of big branded signage.
We’re grateful for the trust Hatter placed in us to bring this major project to life. We look forward to many more projects together in the future!
Cartier Flora and Fauna windows
Retail experiences / Store windows Cartier Flora and Fauna theme windows Themed store windows for Cartier stores across Europe. Project Client Date Flora & fauna theme windows Cartier 2025 Partners Services Cartier CarpentryInstallationUpholster Project info Flora and fauna themed window displays. Installed in Amsterdam, Copenhagen, Stockholm, Luxembourg, Brussels and Breda. Project Themed store windows Client […]
Calvin Klein holiday campaign 2024
For Calvin Klein’s 2024 holiday campaign, we created impressive chrome sculptures that became true eye-catchers in their stores.
The sculptures were shaped in our workshop and produced in various sizes to suit different store layouts and visual concepts. The chrome coating, applied by our trusted partner, gave each piece a sleek and luxurious finish that perfectly aligned with Calvin Klein’s iconic minimalist aesthetic.
We carefully transported and installed these sculptures in multiple Calvin Klein stores across Europe.
Karl Lagerfeld holiday envelopes
Festive, illuminated holiday envelopes and invitations for the Karl Lagerfeld stores. Apart from the freestanding envelopes, we also made piles of stacked envelopes.
These pieces were crafted using HPL and Vibond, ensuring durability and a clean, modern finish. The invitations were made out of sturdy cardboard, designed to complement the envelopes. Each envelope was illuminated by red LED strips, creating a warm and inviting glow. They came in different sizes and were securely mounted on steady steel baseplates to ensure stability.
In total, we produced six large freestanding envelopes paired with invitations and nine stacks of envelopes. Each piece was assembled in our workshop by our specialists. Attention to detail ensured every element met our high standards.
Once completed, the installations were carefully transported and placed in Karl Lagerfeld stores across Europe. They added a festive touch to the 2024 holiday displays.
Corner windows holiday campaign Cartier
The final piece of the Cartier 2024 holiday campaign: a stunning double-window production. Installed within the iconic corner display windows of De Bijenkorf on Amsterdam’s Dam Square.
We created and installed two large red velvet walls, complete with tall vertical mirrors that add extra depth and a host of subtle details. Naturally, it’s topped off with a striking gold Cartier logo that stands out in the bustling streetscape.
To complete the display, we crafted and installed 12 gold-toned circular product displays, offering a stylish platform to showcase Cartier’s exquisite jewelry.
The result is nothing short of eye-catching. Perfectly aligned with the other holiday installations we’ve executed for Cartier over the past month!
Cartier boutique holiday facades and windows
We partnered with Cartier to bring the holiday spirit to life across their European boutiques. With custom-designed window displays, in-store features, and striking façade elements. Each design was crafted to capture the attention of visitors and passersby, immersing them in a festive atmosphere.
Our teams brought this holiday campaign to life using premium materials and finishes. From custom-made XL illuminated stars and moons to two 4-by-4-meter illuminated panthers adorning the façades of the PC Hooftstraat boutique in Amsterdam and the Luxembourg boutique. Every piece was handmade and rigorously tested in our workshop.
In total, we decorated 19 boutique windows, 16 in-store displays, and 10 hotspots, as well as 4 watch partner window takeovers. The campaign spanned 7 countries, with all elements produced in-house and expertly installed on-site by our dedicated teams.
Let the holidays begin!
Design development in collaboration with Cartier.
Denham x Seiko launch windows
Product displays, stickers, and print materials for the launch of the limited-edition Denham x Seiko watch.
These stylish elements were installed in the Denham flagship store windows on Hobbemastraat in Amsterdam, presenting this unique timepiece in an elegant way.
KASSL x Tretorn pop-up store
For this unique collaboration between KASSL Editions and Tretorn, we created a custom interior installation in their pop-up store on Van Baerlestraat in Amsterdam. The interior design incorporated elements that blended KASSL’s minimalist style with Tretorn’s functional outdoor aesthetic.
Our custom-made displays and furniture highlighted the brand identity and created an inspiring shopping experience that presented the products in their best light.
Tommy Hilfiger 2024 holiday campaign windows
For this major holiday campaign, we aimed to bring the ambiance of a luxury hotel to the Tommy Hilfiger flagship stores. Dark wood, elegant lighting, tall mirrors, brass accents, and deep red elements were chosen to create this festive and warm atmosphere.
The result is a series of eye-catching displays across prominent Tommy Hilfiger stores in Europe. Delivering a festive, upscale feel designed to captivate shoppers in holiday spirit.
In addition to producing each unique element, we also handled the simultaneous installation in multiple locations. Including Düsseldorf, London, Brussels, and Milan. A true team effort!