About us

We are a dynamic company with a rich history in retail experiences, set building and interior projects. Passionate to bring every design-dream to life. We are rooted in Amsterdam and we’ve evolved into a versatile player in the industry. We aim to provide seamless support to our clients. From concept to full production, installation and aftercare. Always going the extra mile for our clients and projects.

Building the cross sections at our workshop.

Our history

In 1996, we started building set constructions and movie props for film sets. Including projects like “Flodder”, “Het Schaep met de 5 poten” and “Amsterdamned”. Over the years we’ve evolved: adding interior construction and retail/display material to our portfolio. Our retail division plays a prominent role nowadays. Especially after completing projects for big brands like Tommy Hilfiger, Calvin Klein, De Bijenkorf, Cartier, adidas and Karl Lagerfeld.

Today, our services form a balanced mix of retail experiences, interior construction and set building. We tackle unique, special and brand campaign projects. Such as ‘Good Times Island’ and the ‘For You’ mini-restaurant for McDonald’s. But also a boat sections project for the world famous Volvo Ocean Race.

We are more than just technical draftsmen, builders, and installers—we are your dedicated partners in bringing your vision to life. With a critical eye, we ensure that your design is executable down to the finest details. Once the plan is set, our skilled specialists and advanced machinery turn your ideas into reality.

We have extensive experience working with a wide range of materials, including wood, metal, plastic, cardboard, and glass. We transform these raw materials into breathtaking results, combining traditional craftsmanship with cutting-edge technology.

Whether it’s a retail installation in Germany, an interior project in the heart of Amsterdam, or a set-building project far beyond, our professional team is always ready to bring your creative ideas to life. We manage your project from A to Z, saving you time, reducing stress, and ensuring a smooth execution. Our clients appreciate our passion, honesty, and creativity, which have fostered long-term relationships that feel more like friendships.

At The Set Company, we make wild dreams come true by creating the extraordinary and unique. We empower creative professionals to bring inspiring retail concepts, set pieces, and interiors to life.

Installing the LED lighting around the footballer's silhouette.

Selection of our clients

Sustainability

We’re busier than ever working on a more sustainable company. We’re not yet on the level where we want to be, but we are developing programs and initiatives to reduce our carbon footprint. And we are exploring the use of new materials to make our installations more sustainable.

We are active with recycling programs like Wood Loop. Wood Loop is a wonderful initiative by Koninklijke CBM, Baars & Bloemhoff, and Unilin. It allows us to separate our chipboard, MDF, and other wood materials more cleanly and easy. This process starts at the source. Because we can separate materials more purely, the wood is recycled more effectively.

We installed solar panels on top of our roof, in order to use green energy for building our projects.

And this is not where it stops for us. There’s a lot to come towards a more sustainable company. Keep an eye on our channels for the complete journey.

Sustainability

We’re busier than ever working on a more sustainable company. We’re not yet on the level where we want to be, but we are developing programs and initiatives to reduce our carbon footprint. And we are exploring the use of new materials to make our installations more sustainable.

We are active with recycling programs like Wood Loop. Wood Loop is a wonderful initiative by Koninklijke CBM, Baars & Bloemhoff, and Unilin. It allows us to separate our chipboard, MDF, and other wood materials more cleanly and easy. This process starts at the source. Because we can separate materials more purely, the wood is recycled more effectively.

We installed solar panels on top of our roof, in order to use green energy for building our projects.

And this is not where it stops for us. There’s a lot to come towards a more sustainable company. Keep an eye on our channels for the complete journey.

Our projects

Retail experiences

KASSL x Tretorn pop-up store

Set building

Oatly x Malibu pop-up beach hut

Interior

Interior Hotel Rumour